In the world of eCommerce, Shopify has become a household name. Known for its ease of use, robust features, and scalability, it powers over a million online stores worldwide. But if you’re growing fast or planning a large-scale operation, you’ve likely heard about Shopify Plus, the enterprise-level solution from Shopify.
So the big question is: Shopify vs Shopify Plus — which is better for your business?
Let’s break down the key differences to help you make an informed decision.
🧩 What Is Shopify?
Shopify is a hosted eCommerce platform ideal for small to medium-sized businesses. It offers:
Drag-and-drop website builder
Responsive themes
App marketplace
Integrated payment gateways
Basic automation
Hosting & security
Pricing starts at $39/month, making it a go-to option for new and growing online businesses.
🚀 What Is Shopify Plus?
Shopify Plus is the premium enterprise version designed for high-growth and large-scale businesses. It offers everything in Shopify, plus:
Dedicated account manager (Launch Engineer)
Advanced API access
More customization through Shopify Scripts and Flow
Higher-volume automation
Wholesale/B2B channel support
Priority customer support
Exclusive integrations and features
Pricing starts around $2,000/month, depending on your business size and needs.
🔍 Shopify vs Shopify Plus: Key Comparisons
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Price | $39–$399/month | Starts at $2,000/month |
| Support | Standard | Dedicated success manager |
| Customization | Limited | Advanced (via Scripts & APIs) |
| Checkout | Standard checkout | Customizable checkout |
| Automation | Basic (limited to apps) | Shopify Flow, Launchpad |
| User Accounts | Up to 15 admin accounts | Unlimited staff accounts |
| Wholesale | Third-party apps | Built-in wholesale channel |
| Scalability | Good for SMBs | Ideal for high-growth businesses |
🏆 When to Choose Shopify
You should stick with Shopify if:
You’re a small to mid-sized business
You’re starting out or running on a lean budget
You don’t require deep backend customizations
Your monthly revenue is under $80K
🏢 When to Choose Shopify Plus
Go with Shopify Plus if:
You’re an enterprise brand or scaling rapidly
You need full control over checkout and backend
You run flash sales or high-volume campaigns
You require B2B/wholesale features
Your revenue exceeds $1M annually
✅ Final Verdict: Which Is Right for You?
Choosing between Shopify and Shopify Plus comes down to your current needs and future growth plans.
For startups and small businesses, Shopify offers plenty of power and flexibility without the high cost.
For larger brands needing enterprise-level features, Shopify Plus unlocks the advanced capabilities necessary to scale efficiently.
Still not sure? Let a professional evaluate your store and growth needs.
📞 Need Help Choosing or Migrating?
At ajaymaanju.com, we specialize in Shopify development, migration, and store optimization. Whether you need a simple store setup or an advanced Shopify Plus implementation, we’ve got you covered.







